How Twitter’s CMO Takes A People-First Approach To Leadership

How Twitter’s CMO Takes A People-First Approach To Leadership

As Twitter’s first ever Chief Marketing Officer, Leslie Berland began her tenure in 2016 with an unconventional strategy, enlisting employees from across the organization to provide input into the company’s new brand identity. Never mind that many of them didn’t even think the company needed a brand identity at all. But Berland was determined to … Read more

Twitter CEO steps down, leaves company at a crossroads

Twitter CEO steps down, leaves company at a crossroads

Jack Dorsey is out of his post as Twitter’s chief executive for the second time in his career — this time, he says, by choice. Dorsey, who co-founded the company, offered no specific reasons for his resignation Monday beyond an abstract argument that Twitter, where he’s spent 16 years in various roles, should “break away … Read more

Twitter Employees Can Work From Home ‘Forever’ Or ‘Wherever You Feel Most Productive And Creative’

Twitter Employees Can Work From Home ‘Forever’ Or ‘Wherever You Feel Most Productive And Creative’

Father working in home office with young daughter getty In a tweet, Parag Agrawal, the new CEO of Twitter, announced that he’d continue the option of working remotely “forever,” as other tech companies are calling for workers to return to the office. Twitter wants to reopen its offices starting in mid-March. Employees will still be … Read more

The Twitter board members fighting Elon Musk’s takeover bid

The Twitter board members fighting Elon Musk’s takeover bid

Amid a feared takeover bid from Tesla CEO Elon Musk, Twitter’s board of directors threatened to fight back with a “poison pill” strategy, allowing it to flood the market with new shares if Musk buys more than 15 percent of the company. Fending off Musk’s $43 billion offer by creating more shares could dilute the … Read more