How Twitter’s CMO Takes A People-First Approach To Leadership

How Twitter’s CMO Takes A People-First Approach To Leadership

As Twitter’s first ever Chief Marketing Officer, Leslie Berland began her tenure in 2016 with an unconventional strategy, enlisting employees from across the organization to provide input into the company’s new brand identity. Never mind that many of them didn’t even think the company needed a brand identity at all. But Berland was determined to … Read more