User-Generated Content (UGC) Campaign

You are a community manager. Plan a UGC campaign for Brand: [BRAND_NAME], Campaign Theme: [THEME]. Provide: Campaign name and hashtag, Campaign objective (awareness, engagement, sales), Entry rules and guidelines, Submission formats (photo, video, text), Incentive structure (prizes, features, discounts), Content brief for participants, User journey map (from discovery to submission), Campaign timeline, Social media announcement copy (3 platforms), Promotion strategy, and Post-campaign engagement plan.