The usage of social media platforms has evolved as the most extensively utilized tool for people to interact with their friends, family, and the rest of the world these days, while simultaneously acting as a significant engine of organic traffic to websites. Given that more than half of all internet users are active on social media, it is evident that social media is a highly major instrument for marketing.
For the simple reason that social media is rapidly becoming one of the most efficient methods to communicate with your target consumers, marketers are increasing their involvement in the platform. There are a great number of social media platforms available, but it may be challenging to identify the channels that are most effective in generating the traffic you are looking for.
The truth is, the traffic is there, but marketers are unable to bring awareness to their ideal audience since they have not yet found out what motivates them throughout the day, what causes them to get anxious before going to sleep, and other similar things.
In order to successfully captivate the attention of your audience, it is necessary to have a profound, personal, and physiological understanding of them. It is at this location that you will be able to construct your primary messaging in order to begin drawing attention to yourself, and before you realize it, those individuals will begin to become prospective leads for your business.
Focusing on one social media platform and being an expert on that platform is the name of the game. This will allow you to attract the attention of other marketers who are interested in learning how to do XYZ because they are seeing how successful you are becoming on the social media site that you favor.
In his recently published book titled “Traffic Secrets,” Russell Brunson discusses the exact same topic, which is the process of populating your websites and funnels with the clients you want to attract. You should choose a platform and engage with your audience in order to have a better understanding of their requirements and desires in life.
This is how you may start producing organic traffic via your selected social media platform without spending a monthly budget on advertising. Of course, if you want to reach a broader audience you can’t touch, you may go with this payment approach.
Yet, when you sincerely and honestly connect with your audience, they will assist you in spreading your message to others who may believe they might benefit from your words, goods, or services.
Word of mouth is always better than paid advertising because people trust those who share information with them since they have already developed a relationship with each other instead of seeing an obnoxious pop-up commercial on their social media newsfeed.
As you can guess, in order to gather your audience’s information, such as their first name, email, or phone number, you may require an email marketing platform that includes an opt-in form to capture these facts.
This would be the sole monthly expense you would be paying to keep your leads information in order to follow up with them with more helpful email marketing campaigns to transform them into purchasing clients. It doesn’t sound glamorous, yet success begins at this stage.
In this blog article, I’ll be discussing what I consider the top social media networks with the most active users monthly, so you may have more than one choice to select from, get to know the platform, and then choose one and put all you have to start producing leads with no paid advertisements.
Remember, the aim is to be so effective at one social media platform that you can deliver a minimum of a thirty-minute presentation on it, from the fundamental basis on how to create leads to advanced social media methods to gain even more website traffic.
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What is organic traffic?
Organic traffic is the process of gaining internet visitors to your website or physical business location without the use of paid advertising. Organic traffic comes from referrers, referrals, and social media.
Some of these instances may be discovered by often posting on social media with your URL link and having folks click on it to come to your website. Another alternative is to display a sign outside with a special deal to attract visitors to go inside your shop and buy your products or services.
When we delve more thoroughly into organic traffic, there are two types:
Indirect Traffic
Here, consumers are actively seeking information about a product or service, either by researching it on Google with particular keywords or by making a purchasing choice.
If your website is optimized for search engines and performs highly for the keywords picked by this prospective customer,
… there is a great probability that this user may wind up becoming a lead for you or, even better, a customer! Direct traffic does not often include referrals from social media outlets.
Direct Traffic
This occurs when you are able to raise awareness with your leads by utilizing the language they connect with on social media postings or using conventional techniques such as radio announcements or postal marketing.
They will want to consume more material surrounding the issue and perhaps opt in to a newsletter to keep obtaining even more beneficial information until they finally themselves become hot purchasers.
Overall, organic traffic is recognized as a free and sluggish technique to obtain leads, but without a doubt, the visitors who opt in to your email list are high-potential prospects who engaged with your message at one time and are pleased to get additional information about the issue.
As long as you follow up with them via email nurturing, ultimately, they will convert from a lead into a purchase.
Facebook’s purpose is to offer individuals the ability to establish communities and bring the globe closer together. People use Facebook to remain connected with friends and family, to learn what’s going on in the world, and to share and express what means most to them.
Facebook Business is a suite of sophisticated marketing tools meant to help marketers expand their own companies and/or others, either organically or via paid advertising.
Facebook Group
Marketers may build private or public groups for free and have the opportunity to invite just their desired audience. With this, businesses have the chance to target individual users, develop customer relationships, and build brand recognition, all without spending a dollar on advertising.
As they do this, they may gather user information, such as email and phone number, if the marketer desires to do so, to segment the prospect and follow up via email marketing on material and content the user is interested in. All this would be called organic traffic.
Facebook groups give the ability to ask questions, provide insights on goods or services, or share material that will be relevant to the group, and members may provide input by posting text, links, photographs, videos, and other content inside the group.
Facebook Messenger
Mark Zuckerberg previously said that if he had the chance to design the first feature for Facebook all over again, it would be Facebook Messenger since it is the ideal function to keep in close touch with your family and friends.
When it comes to marketing, it is relatively easy to set up inside of Facebook, and everybody who interacts with the chatbot messenger becomes a subscriber to your bot list. It’s like an email list except for Facebook Messenger.
There is third-party software that can boost your Facebook Messenger with automated chatbots to collect more leads to later follow up with them and route them to a website or a funnel to earn a sale.
Facebook Messenger may also be put into your own personal website, marketing funnel, or even your Facebook group, all with the purpose of building your email list and Messenger list. This is one of my favorite strategies to develop my company naturally.
Youtube
YouTube is a video content-sharing network that allows users the ability to post their own videos.
YouTube has two major uses. One is to amuse the audience with videos on themes such as sports, news, games, and more. The second goal is to give a chance for companies to market their goods or services.
In order to increase organic traffic, one must publish at least one video a week delivering relevant information to the viewer, such as how-to films, tips and tricks, behind-the-scenes material, unique in-house research, etc.
As long as you have a CTA (call to action) on your video, you may start directing visitors from one platform to another (organically), such as to your website, to acquire the lead’s information.
One of the greatest marketing tools for YouTube is VidIQ to rank your videos quicker with correct SEO (search engine optimization). This way, you won’t have to guess what your desired audience is entering, and you can build a video appropriate to those terms.
Shorts
YouTube Shorts is a platform where users may publish short videos of up to 60 seconds in duration. This makes it simple for marketers to develop brief, compelling content that may be shared on social media or rank high in search engines.
This is a terrific opportunity for marketers to build up their own brand or partner with other businesses to produce something fresh and different. More eyes on a Shorts video means more organic traffic you can generate to your website or any other social media channel.
Instagram is a social networking program created to capture photographs, but as of recently, its center of focus has been changing towards making short 60-second videos like TikTok and Youtube Shorts.
Marketers may still post their pictures with a CTA, but as of late, in this modern current period, short video content has been performing better than static images. Yet, both tactics are still as good at driving organic traffic, albeit one does function faster than the other.
As of right now, the greatest approach to automating the process of creating leads would be utilizing IG DM automation to respond to your followers without you doing it manually.
IG Reels
This is one of the interesting things that Instagram has put out in the summer of 2020, and everyone is utilizing IG Reels. The method of making extremely engaging video material without needing to employ high-tech tools is here.
IG Reels lets the user do anything inside the app: apply filters, edit and add new video clips on top of the other one, transitions, sound effects, etc.
The best technique would be to provide the viewers what they want in a short video format in IG Reels. This manner, with a CTA, you may start earning organic website traffic.
Since IG Reels is so new, when one of your films does really well, Instagram will promote it to additional viewers that may appreciate the content you generated, like referral marketing, without you having to pay a cent on paid advertisements.
Blogging
Blogging is a strategy for content marketing, the activity of posting articles online, which include text, photographs, and video, on either a personal or commercial marketing website.
Blogging is a free technique of creating and producing organic traffic to your website, product, or service.
Blogging is widely used as an SEO (search engine optimization) technique, as it can be an efficient approach to link building with other websites to rank higher and earn more authority on the Google search engines and with your new visitors and existing customers as well.
The advantages of blogging are numerous; it gives greater exposure to the firm, offers the possibility to stand out from rivals, provides more relevant information about items, and delivers unique material for consumers with extensive descriptions.
Pinterest is a social networking site that is primarily famous for its collection of user-generated photographs. It helps folks save and share the goods they find intriguing on the internet, which makes it a superb marketing tool.
With Pinterest, marketers may save photographs based on themes or keywords and then later share them with others.
Pinterest allows marketers to develop visually stunning content with ease, which in turn boosts conversion rates and helps make brands more memorable to customers.
As an example, if someone desires to sell cupcakes, they may publish a snapshot of their cupcake on Pinterest. Users would then be able to examine that product and maybe even purchase it because of this photo.
This social networking site is seldom exploited by many marketers, which offers you a huge advantage in getting more leads and income from this “blue ocean.”. Easier when it comes to producing organic traffic and also less economical when it comes to sponsored marketing.
LinkedIn is like a Facebook social networking platform, but for professionals. It has more than 500 million members and is one of the top professional networking platforms in the world.
LinkedIn offers chances for professionals to share their skills, experience, and knowledge with others in their sector. It is like a digital CV, where users may submit their profile and add information such as their schooling, employment background, and online portfolio.
One of the perks of LinkedIn is that it can be utilized for marketing objectives.
LinkedIn gives a chance for marketers to develop their social network, get in contact with new customers, post positions or be recruited, showcase their company or goods, or gain recommendations from individuals they are linked to.
LinkedIn enables you to look for other professionals based on interest, skill set, business size, etc. LinkedIn also includes a function where you can upload your résumé, which makes it easy for folks to look at your credentials.
Tiktok
TikTok is a mobile video content provider and social networking site. The software lets users produce and share short films with followers, as well as perform live streaming. It gives users several options, like filters, stickers, and music, similar to IG Reels.
The content is divided into numerous categories: dance videos, lip sync videos (which have over 80 million posts), challenges (like singing a song or changing their voice to make it sound like they are animals), “only me” videos in which individuals talk about themselves or answer questions from viewers about themselves, etc.
Personally speaking for myself and many others who have fallen into the “time portal” of TikTok, you can easily be swiping movies after videos, and when you least expect it, 2 or 3 hours have flown by, leaving you late to go to the gym, cook dinner for the family, or do the laundry.
This is the trendiest mobile video content platform so far, and if you make captivating videos with CTAs, it might be the greatest method to earn free organic traffic compared to all the other social media platforms as of right now.
Snapchat
Snapchat is a social networking platform that enables users to communicate via video and photographs for a specified length of time before they are no longer available on the app.
People are able to identify what is known as their “story,” which may be seen by people who follow that individual. Stories are not displayed on the app after 24 hours.
This software is widely utilized by high school kids and college students as well, and it is like the hip social networking app for the young ones today.
As a marketer that wants to target a younger population to produce leads and sales, this would be the app that they should be utilizing to start earning quick and rapid gains.
It is not as simple to create organic traffic and organic leads using this app since you would have to know hundreds of people in person to trade Snapchat as well as push them to share it with their friends and family.
On the other hand, sponsored adverts on this platform make it considerably simpler to produce sales and leads. The more you spend, the greater the audience you may reach.
Twitter is a social networking website that allows users to post and react with messages known as ‘tweets.’ It functions like Facebook but with fewer features.
Twitter is not as popular as it once was. More and more social media programs started springing up with more and better capabilities, placing Twitter behind because it didn’t adapt swiftly to this fast-paced current environment.
Fewer folks have Twitter, and marketers who still do are stretching their social media following to other organizations and enterprises to either cooperate with them or be hired by them.
Needless to say, you can surely get amazing organic traffic, but at a much slower pace than the other social networking programs.
Quora
Quora is a question-and-answer platform where people pose questions and members of the public or other community members answer them.
Quora helps marketers uncover questions that are relevant to their companies and gives tips on how to develop high-quality content for them. It helps companies keep ahead of the competition by enabling them to readily find queries that may interest their target audience.
This manner, the marketer may start developing a figure of authority where people start believing him or her more because of the helpful information he or she is offering on the Quora forums.
If the response also gives a CTA, this would be a quick and simple technique to get free website traffic.
Reddit competes with Quora because they both offer the same platform for users to pose questions and Reddit members to answer them.
Tumblr
Tumblr is a microblogging and social networking service that enables users to submit text, photographs, video, or GIFs to a short-form blog.
In order for marketers to develop their followers and audience on Tumblr, they need to spend time curating their posts and reblogging information from other people. This is the easiest approach to acquire followers on Tumblr.
If you appreciate writing blogs as I do, this would be a wonderful avenue for you to expand your audience post after post with hyperlinks going to your main website. This is yet another approach to increase organic traffic.
I also only propose releasing teasers on Tumblr and referring them to your main blog site to display your whole blog in an effort to collect your lead information as well as “pixel” the visitor for advance marketing campaigns in the near future.
Triller
Thriller is a dance app platform; many look at it as a version of TikTok. They both offer identical features; however, TikTok outranks Thriller nearly 10x more.
My greatest recommendation would be to reuse relevant material on this social media platform to build greater brand exposure via other distribution methods.
This strategy may obviously apply extremely effectively to IG reels as well.
Conclusion: Why is Social Media More Important Than Ever for Business?
Social networking is the most powerful tool to get in contact with your current and future clients. It is cost-effective, simple to use, and only needs a tiny amount of your time to obtain large organic traffic if you prefer to forgo the paid advertisements.
The advantages of social networking for your company are numerous.
It may help you promote your brand, establish focused outreach, build connections with influencers, enhance your online exposure, gather feedback from current or future clients, and draw data-driven insights about what people like or don’t like about your business or product.
People are less likely to pick up the phone to call about anything these days, but they will undoubtedly use it to write an email, send a message via Facebook Messenger, or even tag the firm on a social media post.
If you are not utilizing social media to market your company, you are losing out on a significant opportunity. Digital marketing is the future of companies, and social media is a crucial element of it.
