10 Top Woodworking Affiliate Programs to get involved with in 2023

by mohatiti, Saturday, 27 May 2023 (4 months ago)
10 Top Woodworking Affiliate Programs to get involved with in 2023

Woodworking affiliate programs are a terrific way to earn money online from your passion (given your interest is woodworking – if not, they’re definitely not for you).

For starters, there’s a whole lot of passive money to be produced in the woodworking area. In 2017, the global arts and crafts market was valued approximately $35 billion, and it’s predicted to reach about $51 billion by 2024.

Woodworking accounts for a major share of this industry, with woodworking enthusiasts spending more on their favourite activity than any other American hobbyist group, according to an intriguing (if somewhat outdated) report from the US Craft & Hobby Association.

At the time the study was carried out, approximately 17 million households participated in carpentry as a pastime, making it America’s fourth most popular arts and crafts-related activity – just behind sketching, scrapbooking, and crocheting.

Like what you read? Ready to start marketing your woodworking projects? Read on for Authority Hacker’s recommendation of the finest woodworking affiliate programs…

Woodworking Affiliate Programs


Woodworkers Guild of America

First up is the impressively named Woodworkers Guild of America (WWGOA). It’s owned by TN Marketing, which manages a variety of other self-improvement businesses, like Classic Car Restoration Club, FixMyHog, and Model Railroad Academy.

TN Marketing’s entire “thing” is about giving instructional video material to customers across a broad variety of specialties and interests, and WWGOA is no different.

It offers a range of physical and digital items, including training videos in downloadable, streamable, and DVD forms.

All of its material is generated by woodworking experts and qualified educators, so you can be fairly certain they know what they’re talking about.

As well as instructive films, WWGOA offers books, equipment, and accessories.

The website’s woodworking affiliate program provides a 6% commission on all sales inside the 60-day cookie window, except than guild membership signups, which cost $55 for a year and pay a 25% commission.

All sales recommended in the first 30 days after joining the affiliate program pay twice.

URL: Woodworkers Guild of America affiliate program

Commission rate: 6% – 25%

Cookie duration: 60 days

KC Tool

KC Tool promotes itself as the “premier source” for German tools. All the products it offers are from German manufacturers — like Felo, Gedore, and Hazet — so if you (and your readers) are a great believer in the excellence of German engineering, this may be the affiliate program for you.

The website features a wide assortment of woodworking tools, with more than 10,000 in stock and over 25,000 available to buy.

Most have a lifetime manufacturer’s guarantee, with the exception of bits, tweezers, and torque screwdrivers.

And although you won’t necessarily build up enormous earnings with the KC Tool affiliate program, the possibility to earn 10% on every transaction you suggest surely isn’t to be sneered at.

URL: KC Tool affiliate program

Commission rate: 10%

Cookie duration: 30 days

Highland Woodworking

The online business now known as Highland Woodworking started life in 1978 as an Atlanta hardware store called Highland Hardware.

Back then, its specialty lay in selling fine woodworking tools to artisanal cabinet makers, carvers, craftsmen, and woodturners.

That expertise started to attract a growing crowd of amateur woodworkers with small basement or garage shops who relied on Highland’s expertise, reliable service, and high-quality products — and it’s those same people who shop at Highland Woodworking today.

Highland pays a 5% commission on all sales, which stacks up favorably with the other programs on this list.

It also offers a comparably generous 60-day cookie window, as well as providing affiliate marketers with all the instructions, banners, and text links they need.

URL: Highland Woodworking affiliate program

Commission rate: 5%

Cookie duration: 60 days

Rockler Woodworking and Hardware

Rockler Woodworking and Hardware focuses on offering innovative, high-quality woodworking equipment and finishing materials, as well as hardware and timber.

From the smallest strip of sandpaper to the most complex power equipment, you’ll find it all here.

What’s more, Rockler’s resource center is a go-to source of useful ideas for woodworking aficionados worldwide, which means the brand name is very known. That may be a significant assistance to affiliate sites marketing Rockler goods.

Speaking of which, Rockler’s woodworking affiliate program provides 5% of net sales on all goods, as well as a little but not negligible $0.75 fee on free catalog requests.

Payments are distributed via check within 30 days of every month, providing you’ve earned more than $25 in commissions. If not, the amount you’ve earned continues over to the next month.

URL: Rockler Woodworking and Hardware affiliate program

Commission rate: 5% of net sales

Cookie duration: 14 days

Tools Today

Tools Today prides itself on giving bargain-basement rates on all its items, which are used and trusted by architects, woodworking experts, and more.

With an enormous product catalog, equipment Today carries everything from router bits to industrial-quality cutting equipment, many of which are unique to the Internet. It also claims same-business-day delivery on any purchases submitted by 4:50pm EST.

The site’s affiliate program pays reasonable income of 5%+ on all transactions, while the 15-day cookie window isn’t fantastic.

On the bright side, Tools Today advertises an average order value of more than $150 and also claims “high” conversion rates (although it doesn’t give any numbers to back that up, regrettably). However, a seven-day EPC of over $60 demonstrates there’s much of money to be earned here.

URL: Tools Today affiliate program

Commission rate: 5%+

Cookie duration: 15 days

Tool Barn

Tool Barn was selling power tools, building supplies, hand tools, and accessories online for over two decades now.

It carries hundreds of goods from several big-name brands and specialist producers, and its price is competitive. All orders are processed and sent from the company’s Iowa warehouse.

Tool Barn’s woodworking affiliate program offers a respectable 45-day cookie window – among the finest of all the programs we’ve looked at.

And although the 3% commission rate isn’t ideal to say the least, an average order value of $75 implies there’s plenty of passive revenue up for grabs.

Sign up and you’ll have access to high-converting text links and banners, which should help you monetise the visitors you refer.

URL: Tool Barn affiliate program

Commission rate: 3%

Cookie duration: 45 days

Nora Hall

If you haven’t heard of Nora Hall, prepare to be educated…

Born in the Netherlands in 1922, Hall was an internationally famous master woodcarver and instructor.

Planning to attend art college in her teens, she was obliged to take a different tack with the onset of World War II and ended up becoming an apprentice to her father, himself a skilled woodcarver.

After migrating to the US, Hall made it her goal to educate future generations of American enthusiasts learn carpentry the right way, adopting her method focused on making short, efficient cuts and utilizing both hands.

She died away back in 2011, but her teachings are still accessible today as a set of instructional DVDs.

Through the Nora Hall affiliate program, you’ll be seeking to boost sales of those instructional films, as well as packages featuring DVDs and all the essential materials.

Those packages vary in price from $420 to $600. The site also offers woodcarving designs, some of which date back to Hall’s time in Amsterdam.

Whatever things you sell, you’ll make a respectable 10% commission, with payments distributed through check on the 15th of every month.

URL: Nora Hall affiliate program

Commission rate: 10%

Cookie duration: Unknown


WoodSnap specializes in excellent wood printing – in fact, it claims itself as the global leader.

The website claims to handle practically any size of wood canvas, as well as delivering a broad choice of personalized goods, including gift boxes, decorations, magnets, and much more.

Let’s be honest – this is a rather specialized service. It’s doubtful you’re going to generate thousands of clicks a month toward WoodSnap.

But it’s not all about numbers; if you provide the right quality of traffic, there’s money to be earned here, with the site claiming an astounding average order value of around $90 and paying commissions of 11%+.

Not only that, but you’ll bag a $100 incentive if you manage to tally up 10 sales within your first 30 days of joining the affiliate program. Challenge accepted!

URL: WoodSnap affiliate program

Commission rate: 11%

Cookie duration: 30 days

Hardware World

With an inventory of more than 40,000 goods, Hardware World can claim to be one of the largest tool sellers on the web.

From safety equipment to table saws and a whole lot more, anybody planning woodworking tasks will find precisely what they need here, including speciality tools and harder-to-find things.

As well as its huge range of items, the site draws buyers via its comparably inexpensive pricing, supported by the fact that it trades in big numbers and doesn’t run a real shopfront.

So how does it rank out against the other affiliate programs on our list? Well, it offers a decent 6% commission rate, with greater “VIP” rates available for top-performing affiliate marketers. All things considered, there’s a lot to enjoy here.

URL: Hardware World affiliate program

Commission rate: 6%

Cookie duration: 30 days

amazon Associates

Look, you already know what Amazon is. It’s clearly not a specialized woodworking firm, but it does provide a vast selection of woodworking equipment and accessories, including books of furniture craft designs and much more besides. Basically, it sells everything.

Naturally, that implies there’s lots of money-making potential here. And since Amazon is a household brand, it’s fairly simple encouraging consumers to purchase.

However, don’t expect to pocket huge earnings from Amazon Associates, the company’s affiliate program. It offers a fee of only 3% on tools – and if your referrals don’t convert within 24 hours, you won’t earn anything at all.

That’s easily the smallest cookie window of all the woodworking affiliate programs we’ve studied.

URL: Amazon Associates affiliate program

Commission rate: 3% for tools (see other categories)

Cookie duration: 24 hours


As you can see, there’s no lack of successful woodworking affiliate programs.

And we might have easily listed another high-profile affiliate program: Ted’s Woodworking, which claims to provide you a really baffling 16,000 woodworking plans for $67. But it has a lot of negative reputation — and I mean a lot — as revealed at by Google’s “People also ask” section:

So, with the possible exception of Ted’s Woodworking, were these affiliate programs worth promoting?
As usual in the realm of affiliate marketing, it relies solely on your experience and audience. If you appreciate the wider home improvement niche and know your stuff, these programs will be a wonderful match. If not, there are plenty of alternative niches that need less experience.

Even if you do know absolutely everything about woodworking, there are no guarantees of success – you still need to develop your own website. That’s a potentially enormous stumbling hurdle!


You have to wait 30 seconds.

Generating link…

Rate this news


Your email address will not be published. Required fields are marked *